Tracked Links & Attribution
Marketing without attribution is guesswork. You post on Instagram, send a newsletter, and run an ad, and at the end of the month you know bookings went up — but not which effort produced them. Tracked links close that loop: you create a special link for each place you're promoting, share it instead of the plain one, and Ready Practice records the clicks and, crucially, the bookings and purchases that followed.
A tracked link behaves exactly like a normal link to whoever clicks it. They land where you intended; the tracking happens invisibly on the way through.
Create a tracked link
From the Growth section, create a tracked link for the destination you're promoting — a booking page, a service, or a product in your shop — and name it for where you're about to share it ("August newsletter", "Instagram bio", "front-desk flyer QR").
Use that link everywhere you'd have used the plain one. The name is what you'll read in the report later, so make it specific enough that a month from now you'll remember which campaign it was.
Make a separate link per placement, not per campaign. "Newsletter — August" and "Instagram — August" as two links tell you which channel worked; one shared link tells you only that August worked.
Read the results
Each link reports its clicks and its conversions — the bookings made and orders placed by people who arrived through it. That second number is the one that matters: clicks measure attention, conversions measure business.
Because attribution ties to the actual booking or order, the report reflects revenue-producing outcomes rather than traffic alone. A link with fewer clicks but more bookings is doing better work than a popular one that converts nobody.
Someone who clicks your link but books days later on their own can't always be connected back to it. Treat conversions as a confident floor, not a perfect census.
Ask Atlas "which of our links brought in bookings this month?" and it answers from these same records — useful before deciding where next month's effort goes.
Clicks per post
Every social post that goes out with a conversion link carries its own tracked link, one per channel, so the clicks it earns roll up to that post rather than to the campaign as a whole. Growth → Analytics → Clicks per post lists your published posts with the date, the channels it went to, the clicks per channel, and the total, sorted by clicks. Each channel name links to the live post.
These are first-party clicks: people who clicked the link in the post and landed on your page. They are not impressions, likes, or shares, which only the platforms themselves can report. A post published before per-post tracking existed shows a dash instead of a count.
A post with many clicks and few bookings tells you the page it sends people to needs work, not the post. A post with no clicks after a week is a hook problem. Compare channels for the same post before deciding where to spend effort.
Next steps
- To have somewhere worth sending traffic: set up Booking Links.
- To promote to people who already know you: see Newsletter.